After reading the reviews on the Serrano I have to say i was a little scared of its location and what I might find!
That said San Francisco is rife with homeless, they are everywhere and you cant avoid them and for an Australian like me its hard to digest and hard to ignore and its scary.... but its such a great city you shouldnt let this deter you!
The Serrano however was in a great location and so close to Union Sq and the Cable Cars and anything you might want! The staff with courteous, friendly and quick to assist (they have a great doorman!), the rooms were clean, well equipped el;egant and with character (stylish character not worn out charm!)... wine tasting is a great touch, they stock the bathroom with Aveda (my fav!) and the beds are delicious!
Dont worry about the location issues others may have mentioned as i mentioned above the homeless are everywhere and there is no way you can avoid them. A sad and sorry sight but otherwise a fabulous city and hotel!














